![]() ![]() Unlike, say, a mall patron or an online shopper, who can compare options before making a decision, the would-be San Franciscan has to decide instantly either way: you can take the apartment you are currently looking at, forsaking all others, or you can walk away, never to return. Such a savage market leaves little room for the kind of fact-finding and deliberation that is theoretically supposed to characterize the doings of the rational consumer. New listings go up and come down within minutes, open houses are mobbed, and often the keys end up in the hands of whoever can physically foist a deposit check on the landlord first. The booming tech sector and tight zoning laws limiting new construction have conspired to make the city just as expensive as New York, and by many accounts more competitive. ![]() Imagine you’re searching for an apartment in San Francisco-arguably the most harrowing American city in which to do so. ![]()
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